YouTube's new move for creators will help them earn money: Here's how

The YouTube is facing increasing competition from other platforms using more and more video

YouTube, often criticized for not compensating creators well enough, will allow them to set up paid channel memberships, the company said on Friday.

Currently, the vast majority of revenue at the Google-owned service comes from advertising and that will remain a focus, said Neal Mohan, YouTube's chief products officer.

"But we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible," he said.

Viewers will pay $4.99 a month for channel memberships giving them access to exclusive content including livestreams, extra videos or shout-outs on channels with more than 100,000 subscribers.

Creators will also be able to sell merchandise like shirts or phone cases directly on their channels, the company said.

YouTube returns a small part of its advertising revenue to content creators who regularly accuse the platform of giving them only crumbs.

The site is facing increasing competition from other platforms using more and more video.

Read More On → YouTube video creators

YouTube shooting: Shooter Nasim Aghdam identified in California; 10 updates

YouTube employees recounted dramatic scenes as they fled the headquarters of the Google-owned video sharing service near San Francisco

A woman opened fire at the YouTube headquaters today in the US state of California, wounding three people before killing herself, officials said, calling it a prima facie case of domestic dispute.

The suspect, who died of apparent self-inflicted gunshot wound, has been identified as 38-year-old Nasim Aghdam, two police officials were quoted as saying by the NBC. The headquarters of YouTube, a video-sharing service owned by Alphabet Inc's Google, in San Bruno near Silicon Valley has a significant number of Indian-American professionals.

Officials said they believe the motive behind the incident was a domestic related-dispute and is not terror-related at this point of the investigation, the report said. The woman shot three people at the YouTube headquarters in Northern California, officials said. As people scrambled off the patio outside a cafe on the YouTube campus, a fourth person was hurt, injuring her ankle.

San Bruno Police Chief Ed Barberini said the suspect was found at the scene and appeared to have killed herself with a 9 mm handgun.

The shooter is believed to have known at least one of the victims, two law enforcement officials said.

One of the victims, a 36-year-old man, is said to be in a critical condition.

The other two victims are a 32-year-old woman who was in serious condition and a 27-year-old woman who was in fair condition, officials said.

Google CEO Sundar Pichai thanked the police and first responders for their efforts.

"There are no words to describe the tragedy that occurred today. Susan Wojcicki and I are focused on supporting our employees and the YouTube community through this difficult time together. Thank you to the police & first responders for their efforts, and to all for msgs of support," he tweeted. YouTube headquarters is located some 30 miles (50 kilometres) from the main Google campus in Mountain View.

Here are the top 10 developments around the YouTube headquarters shooting where the assailant committed suicide after injuring several people:

1. Woman who allegedly carried out YouTube shooting is identified by police

The person who allegedly shot at least three people at YouTube's campus on Tuesday afternoon has been identified as Nasim Najafi Aghdam, according to senior law enforcement officials. The woman, who was 39 years old, is believed to have carried out the attack because of a domestic dispute, officials said. The authorities said terrorism did not appear to be a motive at this time.

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Netflix, YouTube & more: Airtel Internet TV launched at Rs 7,999 annual pay

It comes preloaded with Netflix, YouTube, Google Play Music, Google Play Games, Airtel Movies

Airtel Digital TV, the direct-to-home arm of Bharti Airtel, on Wednesday launched 'Internet TV -- powered by Android TV, which brings online content to the TV screen along with a bouquet of over 500 plus satellite TV channels, the company said.

Airtel 'Internet TV' transforms any TV into a Smart TV and enables users to switch seamlessly between online and linear TV content with a single device.

It is priced at Rs 4,999 with three month Digital TV subscription. Also, for a limited period, customers can pay Rs 7,999 and get the Airtel Internet TV with one year subscription.

Airtel 'Internet TV' will be available exclusively on Amazon India starting on Wednesday.

It will be available through Airtel Digital TV touch points -- retail stores/website/contact centres soon after online launch, a company statement said.

"Customers can stream and cast their favourite content directly on to their TV as well download their favourite apps and play games. All of this along with the best satellite TV experience with 500 plus channels offers the complete Home entertainment experience," the statement said.

"Growing broadband penetration is driving the popularity of online content, particularly in urban homes, and with Airtel 'Internet TV' we are bringing world-class content from the web and much more to the TV screen," said Sunil Taldar, CEO & Director of DTH, Bharti Airtel.

Airtel 'Internet TV' comes preloaded with Netflix, YouTube, Google Play Music, Google Play Games, Airtel Movies and more. It also comes with access to Google Play Store that allows users to download their apps, content and games on to their TV.

"This latest innovation has been designed keeping in mind the needs of Indian homes and it bridges the gap between online and offline worlds to enable an end-to-end entertainment experience with the convenience of a single device.ReadMore

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United Airlines could have avoided PR nightmare by following economics 101

According to reports, airlines routinely overbook their flights leading inconvenience to passengers

On April 9, a passenger was forcibly removed from a United Airlines flight from Chicago O’Hare to Louisville after the carrier was unable to find volunteers to accommodate four of its employees on standby.

Dramatic videos of the incident have gone viral on YouTube and social networks, and I reckon the resulting cost of this PR disaster will likely make United’s CEO wish he had sent in a private jet to ferry those employees to Louisville (which the airline could easily have afforded, given its net income of US$2.3 billion in 2016).

ALSO READ: United shares fall after worldwide backlash over dragged passenger

Many articles have reported that airlines routinely overbook their flights, and sometimes passengers have to accept (voluntarily or not) the inconvenience of getting to their destination later than planned.

As an airline economist, I do not recall, however, such a situation ever escalating to the level it did on that United flight. The incident raises many questions, including why airlines overbook and what the carrier could have done differently.

Airline economics 101: Why they overbook

Overbooking is indeed something that the airlines routinely do, and it represents a rational behavior for a carrier that sells some of its tickets as fully refundable contracts (mostly to business customers who pay the highest rates).

While the last few years have generally been good for airline profitability, the brutal truth is that profit margins have been rather low historically. Airlines rank below most other industries in terms of return on invested capital, according to the International Air Transport Association. readmore